QLD Govt Small Business Digital Grants Program

QLD Govt Small Business Digital Grants Program

Do you want to use government funding to be more competitive? Are you a Queensland based business? Hurry up and use this opportunity to apply for up to $10,000 digital grant program!

The Small Business Digital Grants Program provides small businesses with access to digital technologies and services to enable them to work smarter, engage with the global economy and make the most of online business opportunities arising from digital disruption.

Available funding

  • Matched funding of up to $10,000 (excluding GST) may be provided to eligible businesses for the purchase of hardware, software and services (such as digital coaching). The minimum grant funding is $1,000.
  • The business must show that the digital technology or service purchased and adopted will enhance the digital capabilities of their business and help them to be more competitive and employ more staff.
  • Payment will be made directly to the business on completion of the project and on presentation of proof of payment for the product or service.

Eligibility criteria

  • Fewer than 20 employees at the time of applying for the grant
  • have an Australian Business Number (ABN) and be registered for GST
  • be based in Queensland
  • have a turnover of $2 million or less in the last financial year
  • declare if any owners or directors of the business are an undischarged bankrupt or insolvent.

 Eligible for funding

  • Training
  • Consulting
  • Implementing
  • Content creation
  • Customisation
  • Selling online
  • Strategy development

 Not eligible

  • Software
  • Advertising Spend
  • Maintenance of technology
  • Hosting
  • Salaries
  • Retrospective payments

 Important dates

  • Round 4 is now open and closes on 11 April 2018 at 5 pm.

 

Apply here:  Small Business Digital Grants Program

We had clients who benefited from this grant last time it was open so they could use the money building things that were very important for their business.

If you’re interested schedule a meeting with me and I’ll suggest ways to make the most of the grant.

Cheers,

Dorin

6 Reasons why an online presence is crucial for your small business.

6 Reasons why an online presence is crucial for your small business.

Why should you focus on creating an online presence?

Running your own business is no easy task and your to-do list is guaranteed to never end however this should not be an excuse to take shortcuts when it comes to having an online visibility. This is especially important if you want to increase your brand awareness, grow your leads, boost your sales, engage with your clients and make them raving fans.

The reality is that you can’t get away without having an online presence.

First impressions count and in order to appear professional to your clients it is important to have a well designed, functional website.

A few years ago, based on a survey done by the Australian Bureau of Statistics it was revealed that out of 6640 businesses in Australia 47.1% of them still have no website.

Here are 6 reasons why an online presence is crucial for your small business.

1. Low marketing and advertising costs

It is worth the effort to invest money in your online presence both on the website and Social media as it is much less than spending on printing out flyers, brochures, billboards or other marketing collateral.

Companies spend millions creating brochures and distributing them. Even though you meet potential customers through networking and personal connections, they will want to check your website to see if you are a legitimate business. You don’t need to convince them that you are the real deal. Having a well-structured functional website can give instant credibility to anyone.

Moreover, having a website also gives you a pretty good idea of how many visitors you have each month in comparison with how many people have seen your flyer or brochure.

Finally, a website allows you to change campaigns quite rapidly by uploading images effortlessly without having to throw away the printing marketing material that is no longer relevant to your business.

2. Always open for business

Your business is open 24/7 all year round for anyone that wants to connect, get inquiries or sales requests without you having to do a lot of marketing effort. It doesn’t require your supervision or the need to lock it up. You can always be there for your customers.

A website with an online ordering form, a shopping cart, or an inquiry form will prompt clients to purchase your goods or use your services from the comfort of their home or office, or even while they are waiting for their bus.

3. Enhanced branding

Having a professional website allows you to boost your branding. This is true for websites that have a good user interface and invest the time thinking of their clients and the experience they are having when they visit those particular websites.

4. Improved customer care and communication

Owning a website allows your clients to easily reach you, or found more information about your products and services. You can also send newsletters or other notifications to your subscribers instantly.

Plus you can answer their questions with the help of anFAQ page. This is impossible with poster letters.

Having a blog or just a Social Media feed on your website can update your customers on your new offers, products, promotions, events or any other content.

5. Quick market research

A website allows you to do a quick market research, pools, surveys, etc. to see how your products or services are doing on the market.

6. Show your contact information

With a website, your contact details are always a click away, making easier for any potential clients to reach you.

Finally having a business emails address email@mybusiness.com.au is more professional and easier to remember than johnsmith123@gmail.com

If you want us to review your existing website or you need to have a brand new professional website built let’s schedule a meeting.

Dorin, your friend and business partner

4 Benefits of Social Media Marketing

4 Benefits of Social Media Marketing

4 Benefits of Social Media Marketing

Do you want to increase your online exposure for your business and increase traffic to your website?

In a recent study, 88% of all marketers indicated that their social media efforts have generated more exposure for their business and 78% reported that increased traffic was a second major benefit.

Imagine that you spend as little as 6 hours a week to increase your business brand’s recognition, traffic to your website (that means increased Google rankings) and ultimately your sales with little to no cost.

So don’t miss out on this opportunity and see 4 benefits of social media marketing for your business.

1. Increased Brand Awareness

Implementing a functional social media strategy will increase your brand recognition. Each blog article shared by your followers will be introduced to a new network of people. And the more people who know about your business, the better, as some of them can become potential customers.

So, investing few hours per week, over 88% of marketers reported that their social media marketing efforts increased their business exposure.

2. Increase traffic to your website

Being exposed to new individuals will allow your blog articles or services that you promote on your website to be visible to them through different social media channels that you have for your business. And every piece of content you post is another opportunity to educate, engage and acquire a new customer.

People that will interact with your brand have different needs and different ways of thinking. That’s why is important to know where your audience is and use different social media channels to connect with them. For example, older people will find your posts on Facebook, while a millennial could engage with you on Twitter or Snapchat.

81% of participants found that traffic increased when they invested 6 hours in social media marketing.

3. Increase sales

How can you use Social Media to improve sales?
It takes time to build a relationship that leads to sales, but if you take the time to be active on Social Media, you’ll find that you’re going to get great results.

Social media is disrupting the world of marketing. There are over 3.8 billion Internet users all over the world and that number is still increasing at a rapid pace. Of those Internet users, over 2.4 billion of them are active on social media. And the numbers are still increasing.
Statistic: Number of social media users worldwide from 2010 to 2021 (in billions) | Statista

44% of consumers use social media more than 5 times a day. This is an audience that businesses can’t ignore. Studies showed that people use social media for product information (75% of them are inspired to purchase a product by seeing an image or a video content online) with Facebook ranked as the most inspiring platform for a buying decision.

Nearly two-thirds of marketers (62%) chose Facebook as their most important platform, followed by LinkedIn (16%), Twitter (9%), and then Instagram (7%). This chart clearly reveals Facebook is still the primary platform for marketers.

How much time do you need to spend per week on Social Media to grow your business?

Business owners who spend 6-10h/week reported that they increased their business exposure and they generate 50% increase in sales.

69% of marketers reported that spending as little as 6 hours per week on Social Media saw an increase in lead generation.

3. Develope loyal fans

If you want to use Social media to build customer loyalty, you need to show your customers that you care. You need to make them feel like they matter.
67% of the marketers who used social media for at least 1 year found it useful for building a loyal fan base.
Build loyalty with your fans and customers by listening. Monitor what your customers are saying and engage with them, respond and take action.

4. Increased thought leadership

Even that is a slow process to become a thought leader and it requires devotion and patience. It is important to invest the time to become a leading authority in your industry in order to build trust. Provide updated information about the newest trends and development in your industry and present yourself as someone who is knowledgeable about your field.

People are doing business with people that they know, like and trust.
Use social media to gain that trust!

What is Social Media Strategy?

What is Social Media Strategy?

What is Social Media Strategy and Why do I need one?

2018 has already started and if you haven’t been able to think about what is your social media strategy for this year, now it’s a good time to finally think about your business and create one. But what is social media strategy and why do you need one?

Let’s start with the second part of the question: Why do you need a social media strategy?

The internet has already become an integral part of everyday life for most of the world’s population.

More than half the world now uses a smartphone, most of the world’s web traffic now comes from mobile phones, more than one in five of world’s population shopped online in the past 30 days.

Global digital snapshot

You can read more about this stats at the digital report from WeAreSocial.com

When you notice that there is an increase by 21% of active social media users, you’ll hopefully think about how to attract the attention of some of those users towards your business or your products and services. If you are one of the business owners that want that, read on:

What is Social Media Strategy?

Social Media Strategy is like a business plan for all your social media activities. If you are just posting on your Facebook once every few weeks whatever that comes to mind, or you are just scheduling a few promotional posts that redirect people to your website, you need to stop and reflect of how can do this better. It’s not enough to “be active” on social media when you spend hours and hours scrolling away and “liking” random things from what friends or businesses posts that appear in your news feed.

Instead of just posting, linking and retweeting you need to have all your activities planned out and drive towards achieving your main objectives. It doesn’t need to be a very detailed document that you never review. Do whatever you feel is the most beneficial to you and your business.

What should a social media strategy include?

  1. Objectives: Decide what are your goals and objectives. Use your overall marketing strategy so your social media efforts will help to achieve your boarder marketing goals.
  2. Social media audit: Review how many followers you have, what content do you currently share, or how often do you post. Look at your competition to see what are they doing and think how can you do better.
  3. Choose the right social media platform: think what the best platform is in your case so you can use it to engage with your clients and followers. Be clear who your target audience is and research the key demographics of various social media platforms.
  4. Start with one platform: Focus on quality, not quantity. It’s more important to post regularly than to have 4,5 channels that you don’t monitor. But set up an account on each platform, so your name is reserved (if you decide to use that platform later). Try to have the same name on all the various platforms so it will be easier for your followers to find you.
  5. How often to post: Consider how often you want to post on each platform and what that content should be. Also, consider any hashtags that you want to use.
  6. Monitor: think about how you will measure your success. First focus on brand awareness, how you can get followers and have a voice, then focus on how you promote your services or products.

When should I start planning my social media strategy?

They say that the best time to plant a tree was 20 years ago, but the second best time is NOW. Start the year with a fresh, clean plan of action.

Have you been putting off creating a social media strategy for your business? It really doesn’t have to be daunting and we can help you to focus on your future social media activities. Drop us an email or contact us.

Happy planning!

Dorin

What is a Trello board?

What is a Trello board?

So what is Trello?

And why did I pick trello.com for Cool Website Wednesday?

trello

Trello is a productivity platform, a collaboration tool that allows you to group projects into boards. On each board (A), you can add cards (C), like we used to so with sticky notes.

Each Trello board have lists (B) that keep cards organised. You can use the lists to create workflows where cards are moved across lists, or you can use them to keep track of ideas and information. You can add any number of lists to a board as you please.

trello list

Cards are used to create tasks and ideas. On each card, you can add checklists, add comments, due dates, embed videos, add links, etc. You can drag and drop them on different lists to show progress.

trello card

On each board, there is a menu (D) used to manage members, filter cards or enable Power-Ups.

Give it a try and let us know what you think. Or let us know what other productivity tools you use.

Dorin

Top 10 Interesting Websites You Probably Haven’t Heard Of

Top 10 Interesting Websites You Probably Haven’t Heard Of

10 Interesting Websites You Probably Haven’t Heard Of

In the last 10 weeks we’ve presented a cool website that we found it interesting. Based of your votes, here’s our top 10.

10. Notey – best blog articles on over 500,000 topics from over 150 million blogs.
9. A good movie to watch – recommendations for highly-rated, little-known movies.
8. Life Hacker – tips & tricks to get stuff done.
7. Cool Things – cool gadgets, toys, gift ideas, inventions, furniture and many, many other interesting stuff.
6. DYI Genius – 300+ Documentaries and free ebooks collections
5. SuperCook – is a recipe search engine that lets you cook something delicious only with ingredients you have at home.
4. Speeder – read faster, comprehend more, so you can save time and be more productive in life.
3. TheNewBoston – World’s largest collection of free videos and tutorials on the web.
2. Built with – discover how a website is built (platforms, hosting details, plugins, etc)
1. 10 minutes mail – get less spam in your real inbox by using a temporary email address that expires after 10 minutes.

Let us know in the comments below which is you favorite!

Supercook

Supercook

Do you have only a few ingredients at home and don’t know what to cook?

Supercook is a recipe search engine that let you search by ingredients you have at home. With 600,000 recipes you can always find something delicious to cook with a handful of ingredients. The more ingredients you add to Supercook, the better the recipes will be.food-recipe

Supercook is also a practical way to save money. Take full advantage of ingredients you already have, and naturally buy less groceries.

How do I add my ingredients?

Adding your ingredients is done on the left side panel.
You can either type (list) your ingredients one by one, or you can use the category view.
On category view, simply check off the ingredients you have in each category.

You can block entire categories, like nuts or meat, or alternatively, you can block specific individual ingredients (for example pork) by typing them into the textbox, one by one.

What are the “Suggested ingredients” on the bottom of my screen?

“Suggested ingredients” are the most useful ingredients Supercook thinks you should purchase. By analysing your ingredients, exclusions and filters, Supercook figures out which ingredients would provide you with the best value.

The suggested ingredients list automatically updates to reflect any changes you make.

For example, if you choose “Cakes” from the meal type filter, the suggested ingredients will contain ingredients you’re missing that would help you make many more cakes.
If you happen to have one of the suggested ingredients in your home, just click that ingredient and Supercook will automatically add it your list of ingredients. The results will update to reflect this new change.

What are the benefits of signing up for an account?

If you sign up for an account, your ingredients, and dietary restrictions will be saved on Supercooks servers. This means you can sign into your account from any device and everything will be synced up.
Having an account also allows you to “favourite” recipes you like so you can easily find them later.

Start cooking like a chef with few ingredients! Let me know in the comments what you cooked today!